According to our prior research, very few artists feature themselves on the album art of their digipak within the respective genre that our band would slot into. Instead, our exploration into this area suggested it would be most suitable to create an individual and eye-catching item of photography or abstract art that could construct a statement or encapsulate the general mood of the sounds included on the album, such as Foo Fighters, Sleigh Bells and Arcade Fire as pictured below. To simply include a screenshot from the music video would contradict the industry's conventions, because it is something buyers rarely come across today when browsing online or through record stores, except perhaps for live/acoustic non-studio albums in our instance - or occasionally single covers to advertise one particular track.
The Scrabble board game is played more often by people of a higher intellect, as it involves much work and deliberation of the brain, so the images evidently tie in with the album title. Furthermore, the video's limited use in colour is conveyed with the combination of mainly browns, blacks and whites among the digipak. A sudden use of flamboyant imagery and wild colours would confuse the audience and contradict with the bands rough and rugged look. Both anicllery tasks also correlate well with one another. The cover of the digipak is clearly featured on the magazine advertisement and is the main focus and the font used elsewhere, for the quotes extracted from reviews and the release date etc, is the same used on the back case of the actual CD - which again helps to continue a house style. Details of the single Licence To Dance is also included in the bottom right hand corner by way of promoting the two releases at once. I decided to create a cover for the track, following the continuation with the use of the wooden background. The cover interprets a literal meaning of the song, adding a light touch of humour from the band, and quite evidently combines well with its lyrics.
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