Location

We had decided as a group that a performance would be best suited for the songs music video, as many other indie artists do. However, the quality of the clip will rely heavily on camera movement and angles, so we must be sure to be skilled and experienced with the equipment in hand.

One location we found to hold the shoot was within an actual recording studio in London, called Resident Studios. James had came upon their website when browsing for ideas of where to film, and we believed it would be a suitable place for the band, conveying the sense of professionalism and reality because genuine musicians have performed or recorded here previously. The price was fairly affordable, if we split the price between the three group members. The studio also provides many items of band equipment, therefore we do not have to worry about transporting the instruments ourselves, which could prove difficult.

Below is an example of what is capable, by a band called Nine Dragons.

Thoughts & Ideas

On first thoughts, we believed it would be ideal to incorporate a performance from the band along with a narrative story for the music video, splitting between the two.

Although lyrics to the song are at times fairly ambiguous and difficult to analyse, the subject of "dancing" is evident. The song appears to have quite a basic meaning, about simply losing your inhibitions and having a good time on a night out. However, on second thoughts it could be considered too difficult to incorporate a narrative storyline within a song thats subject doesn't allow much depth or space for creative input, without perhaps not looking right. Rather than using clichéd club scenes or such, we made a play on words with the song title and came up with a concept that people have to own an actual licence to be permitted to dance - involving parties within secret locations and police then discovering the plot. Nevertheless, this could still come across as too cheesy, which could defy the band's rough and ready image.

On the whole, we though it best to concentrate solely on a performance for our music video, which is often common for similar artists in this scene. Below are two videos by British band the Arctic Monkeys, one of the most successful and popular artists within their genre, which both are performances also. We hope to recreate something similar to this effect with our own attempt.