On first thoughts, we believed it would be ideal to incorporate a performance from the band along with a narrative story for the music video, splitting between the two.
Although lyrics to the song are at times fairly ambiguous and difficult to analyse, the subject of "dancing" is evident. The song appears to have quite a basic meaning, about simply losing your inhibitions and having a good time on a night out. However, on second thoughts it could be considered too difficult to incorporate a narrative storyline within a song thats subject doesn't allow much depth or space for creative input, without perhaps not looking right. Rather than using clichéd club scenes or such, we made a play on words with the song title and came up with a concept that people have to own an actual licence to be permitted to dance - involving parties within secret locations and police then discovering the plot. Nevertheless, this could still come across as too cheesy, which could defy the band's rough and ready image.
On the whole, we though it best to concentrate solely on a performance for our music video, which is often common for similar artists in this scene. Below are two videos by British band the Arctic Monkeys, one of the most successful and popular artists within their genre, which both are performances also. We hope to recreate something similar to this effect with our own attempt.
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