The Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

* a website homepage for the band;
* a cover for its release as part of the digipak (CD/DVD package);
* a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

* a website homepage for the film;
* a film magazine front cover, featuring the film;
* a poster for the film.

3. The first level of a new computer game, together with two of the following three options:

* the cover for the game's package;
* a magazine advertisement for the game;
* a radio advertisement for the game.

The basic task is to create a brand, and I decided that this will be done through option 1; the making of a music video for a new artist, and their accompanied products (two of either a website homepage, a cover for the CD release and an advertisement promoting the record - as stated above). I will need to ensure that we maintain a consistent house style within my group throughout all three chosen media platforms. This can be presented through similar colour schemes, page layouts and modes of address. I must also first research similar media products and analyse existing music videos.